There’s nothing worse as a business person than fumbling around for a business card to hurriedly stuff in a client’s hand. Or maybe you’re organized enough to hand out a three-ring binder with pertinent company information contained inside, but what do you do with your business card? Perhaps you may choose to tape it to the inside, or staple it to the first page of paper. What does this approach say about you? To many, it puts forth an air of unprofessionalism.
Instead of the disorganized approach, go the classy route with professional three-ring binders that have business card holders built right in. There are several advantages to doing this.
Clear Contact Information
Whether you decide to customize your binder with a clear business card pocket in the front, on the spine, or in the inside, you are clearly showing your potential client the simplest and best way to reach you. Sure, the company information may be located within the packet of information somewhere, but it’s much better if you reduce your client’s stress level in finding the right information by including it up front.
Plus, your business card likely contains your direct line or email so the client can reach you quickly instead of going through a company directory.
In addition to presenting your binder with your business card, be sure to annunciate your full name clearly, and offer to write down the pronunciation of your name if it is particularly difficult, says Business Insider. This way, your contact can more readily call and ask for you later without hassle.
Simplified Ordering
While you may think you can order cheap binders, then add on clear business card holders after market, you can save time, stress and money by having the holder included in your custom 3-ring binders in the first place. You would end up paying much more for simple binders, along with the cost to ship and apply additional adhesive card holders – not to mention the time it would take for you to expertly apply them at the same spot on every binder.
When you order binders with business card holders already inside, you avoid:
- Making a sticky mess
- Ruining the vinyl
- Placing the holders in haphazard places for an unprofessional look
- Lost time and productivity
Versatility
Finally, you have many versatile options when it comes to binder extra features. For example, you can specify exact placement of your business card holders, whether on the front, inside or spine. You can also specify vertical or horizontal placement depending on the dimensions of your existing cards.
In addition, you have access to custom printed binders as well, choosing to place your logo on vinyl or poly binders to incorporate anything from your choice of ink color and screen printing to entrapment and custom designs.
For the ultimate in a professional appearance, be sure to include business card holders with your binders at sales meetings and other important business gatherings.
