Businesses looking to make an impression – whether at their next meeting, at meetings with business partners or just to improve employee morale – can make a difference by choosing office products which truly symbolize the quality with which they do business. Binders are an everyday part of business life, and choosing the best binders can make all the difference when trying to convey the message that your company is ready to do business.
The Power of Branding
Branding is vital today to make sure that businesses remain memorable. Whether using branding for promotion or using it to convey ownership, powerful branding ensures that no matter what type of meeting you face, your presence remains memorable. This strategy is often employed via free samples, which has been shown to be an effective to promote your product.
But in meetings where there is much more involvement, the power of branding becomes psychological – creating an immediate association with your client. Padded binders can be used to customize meetings or training events and make them more memorable and accessible.
Branding a custom binder is a win-win for all: your event is more memorable and your recipient will have a high quality reminder of doing business with your company.
Padded Binders are More Durable
Professional padded binders are designed with a specialized chipboard backing, which is then wrapped by a soft, durable foam. This foam is then encased in high quality vinyl, protecting the binder’s contents. This design is superior to most binder designs on the market for a number of reasons.
The first is durability. A padded binder is less likely to be damaged by accidents and falls. While poly binders are handy and a bit more flexible, the loss is in durability: poly binders are not as resistant to damage as a quality padded vinyl binder. A branded padded binder lends itself more to reuse, ensuring that your company’s interactions always remain fresh in the minds of your clients.
Workplace Durability
The most common benefit of branded, padded binders ultimately comes down to employees in your own business. Ensuring that they have the highest quality binders, embossed with your corporate logo, instills a sense of pride in their own work. Having the tasks of the day in high-quality binders sends the message that your employees are worth the best when it comes to the work they do. Using the highest quality office products also sends a message to your workforce that your company demands the best, and that inspires them to give it their all.
