Launched today as ‘a comprehensive news and knowledge site’ with a eye-popping strap line “If You Are Not In China, You Are Not In Business”, the site www.chinaobserver.cn is targeted at busy board members and senior managers in America, Europe, and Asia, who need to know about China but have no time to search through thousands of English language and Chinese language web sites and journals to understand what is happening, China Observer tells them what will impact their business.
Unlike many other websites that claim to give the insider view of doing business in China, this site delivers on its promise. Written by experienced business executives it contains China business news, in-depth interviews and high-quality strategy papers selected and written for relevance to non-Chinese executives who are considering their “China Entry Strategy”.
Content is relevant to a wide range of decision makers; it also has a slant towards Information Technology, and Application and Business Process Outsourcing.
China Observer’s strategy section brings insight and perspective from notables such as Minister Mentor, Lee Kuan Yew – statesman, visionary and founder of modern-day Singapore, and Dr Timothy Chou, former President of Oracle On Demand. The interview section reveals the thoughts and ideas of respected and senior Chinese Executives on their business and their country, while dispensing pragmatic and valuable advice for companies looking to enter China.
China Observer is one of the first ever sites to use “internet broadcasts” for intellectual content – download edited “Executive Sound-bites” (a five minute version) or listen to a full 15 to 20 minutes interview on your PC or Mp3 player.
The news section is an easy to read synopsis of current stories (from English and Chinese media). “Events”, “China 101” and “Books You Should Read” laser target executives to information about China.
The big problem is that there is a vast mountain of data on China flooding the Internet and traditional media. Executives do not have the time or resources to sift through this deluge of information, much less analyze it. China Observer brings relevant information quickly onto Executives desk tops – informing, educating, and prompting action.
China Observer – an online comprehensive intelligence and knowledge site containing China business news, in depth interviews, high quality strategy papers and information targeted at busy executives in America, Europe, and Asia, who must know about China. “If you are not in China, you are not in Business” is becoming a business truism, China knowledge is essential. No China Strategy – play catch up!
